Mastering The Art Of Retail From The Bedroom - A Family Business

Mastering The Art Of Retail From The Bedroom - A Family Business

Last week I touched on the importance of "good old fashioned service". This week I thought that I would continue on a little with that and I have also included a little insight to the inner workings of our store and what we do to keep the doors open.

The Bedroom Mattress & Bedding Co. joined our family in 1984 as an existing business. The bedding store was actually established in 1968. This is always cause for animated discussion as to whether we should say 1968 or 1984 when questioned about when the business started. Either way it's the longest standing bedding business in Sydney and I would hazard a guess that we are the oldest in Australia.

The Bedroom is entirely run by our family with Kurt and Jo (mum and dad) in the store, Kurt Jnr is the web developer and manager, Tatiana is our content manager, Tommi works on graphic design and Daneke lends a hand in the warehouse (when she's not studying Dietetics). 

Just a few days ago, an email landed in my inbox, outlining a course for retailers set to take place in 2024. Skeptical as I usually am about marketing pitches, I took a moment to read through it. Surprisingly, the "three top tips on increasing sales and creating customer loyalty" resonated deeply, echoing the very principles that have guided our store's journey.

 **Tip 1: Be Honest**

Honesty forms the cornerstone of our business ethos. While some may exploit our trusting nature, we've been around long enough to discern sincerity from opportunism. Our commitment to honesty not only builds trust but also sets the foundation for lasting relationships with our customers.

**Tip 2: Know Your Product**

In an era dominated by ever-evolving products and services, knowing your merchandise inside out is paramount. Our store thrives on an in-depth understanding of our offerings. This knowledge not only empowers our customers but also serves as a catalyst for continuous learning and improvement within our team.

**Tip 3: Be Sincere and Thoughtful**

Our approach to customer interactions goes beyond mere transactions. Sincerity and thoughtfulness are woven into the fabric of our customer service. It's not just about selling; it's about creating meaningful connections. This genuine care has translated into customers traveling a longer distance to visit our beautiful new showroom in Maroubra.

Our commitment to these principles has not only secured customer loyalty but has also fostered a multi-generational patronage. The recent move to a new showroom became an opportunity to enhance our customers' experience, a testament to our dedication to doing the simple things exceptionally well.

At the heart of our success is a genuine interest in our customers. We don't just gather information for the sake of it; we do it because it's second nature to us. This process of discovery not only equips our customers with the information they need but also propels our own learning journey.

In an industry often swayed by fleeting trends and complex strategies, our store stands as a beacon of consistency. By embracing the fundamentals of honesty, product knowledge, and sincere customer engagement, we've not only weathered the test of time but continue to thrive in an ever-evolving retail landscape. Our story is a testament to the enduring power of simplicity, integrity, and a genuine commitment to customer satisfaction.

Think of us when you need a pillow , linen or anything in bedding. Not only do we have the most beautiful range of 100% Australian made and owned mattresses we have all the little bits needed for a comfortable nights sleep too.

Sweet dreams!

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